How I discovered a great lead-generation tool?
When I started my career in online marketing, I wanted to use the best lead-generation technology available. So I diligently combed the market for innovations.
But even after choosing technology, I spent a lot of time reviewing the latest tech news to make sure I wasn’t missing anything.
It burned up a lot of hours — time I could have spent on my core business. And it required a lot of mental bandwidth. (There are only so many things you can focus on in a day.)
A friend noticed my dilemma and pointed me to GetResponse. She told me they had some new tools that would interest me.
She suggested that instead of constantly searching for innovations, I should choose an innovative company and let them do the searching for me.
Believe me, I liked the sound of that. So I checked it out. She was right!
In recent years, GetResponse has come up groundbreaking innovations:
Responsive Email Design – They were first in the industry to introduce a design interface that automatically formats every message to fit the screens of any mobile or desktop device and any operating system.
Landing Pages – And they added a slick, new design interface to their platform that turns out high-converting landing pages in minutes.
Forms – They also integrated forms with landing pages to funnel sign-ups into email campaigns automatically.
Webinars – Their latest innovation is a webinar platform, now an integrated component of their PRO service option — great for demos.
And more – They’ve produced innovations in video email marketing, smartphone apps, QR codes, A/B testing, inbox preview, email timing, global view, perfect timing, and custom fields.
Just as important, they constantly update the long-time favorites:
Autoresponders – GetResponse added sophisticated timing controls and action-triggered emails and then combined it with advanced segmentation for targeted campaigns with the look and feel of one-to-one communication.
Email Creator – Likewise, they reinvented the email design interface, giving users access to hundreds of professionally designed templates, a drag-and-drop editing interface, and point-and-click tools for campaign development.
Email Analytics – And they expanded email analytics to report autoresponder performance and social media sharing. They even dovetailed it with segmentation, so users can click to create segments for finer targeting.
Can you see that I’m a big fan of GetResponse? Check it out, and you’ll discover it’s an all-inclusive platform — the only online lead-generation tool you’ll ever need.
And let me know what you think.